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Geneva · since 1894

Time,perfected.

Hand-finished watches for the people who notice the smallest details.

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The collection

Choose your dial.

Ref. 1001

Aurelle Classique

Midnight dial, 38 mm rose-gold case, hand-wound movement.

€12,400
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The atelier

Made slowly, on purpose.

  1. I

    Design

    Every case begins as a single hand-drawn line.

  2. II

    Movement

    Three hundred and twelve parts, assembled by one watchmaker.

  3. III

    Finishing

    Each surface polished by hand until it holds the light.

  4. IV

    Testing

    Twenty-one days on the wrist before it leaves the atelier.

“A watch is the only jewel that is also a promise to be on time.”
— The founder’s notebook, 1894
Private viewing

Visit the boutique.

Sample address · 12 Rue du Rhône, Geneva
By appointment, Tuesday to Saturday.

Maison Aurelle© sample brand — an illustrative design study